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Editorial Program

   

Because Mobile Business editorial team has many years experience working within the industry our features represent the topics that are currently of most interest to our readers.

Written by experts we cut through the hype and cover the real issues making Mobile Business a must read every month.

Below are details of the main features planned for the coming issues of Mobile Business. These represent only a fraction of the content of each issue but allow you to plan your PR and advertising activity at the most relevant times of the year.

 

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Features and How to sell  

2008

December:

Cover story - Vodafone

Review of the year!

How to sell - Disaster recovery for mobile fleets

2009

January:

Cover story - BrightPoint

Social networking – how it’s moving onto the mobile, is it working out, what other areas is it linking with and why/how – LBS and advertising etc How to sell - Mobile and services into small companies

February:

Cover story - Orange

Preview in depth of Mobile World Congress, looking at key operators and manufacturers

How to sell - Telematics

March:

Cover story - ?

Marketing and the role of mobile advertising – the situation, what’s happening, new opportunities – geo-targeted mobile, SMS and how not to irritate consumers

Review of Mobile World Congress

How to sell – Mobile business applications

April:

Cover story - ?

4G – LTE, HSDPA, Edge, where it’s going, what will be possible for consumers and businesses using these fatter mobile pipes, do we really need it?

How to sell – Hosted telephony

May:

Cover story - ?

Mobile TV – what is going on here exactly, what technologies are being used or will be used before we get as far as DVB-H

How to sell - Location based services

June:

Cover story – Nine Telecom

Green companies – we look at handset manufacturers, disties and large dealers to see how these companies are going green

How to sell - Femtocells

July:

Cover story - ?

Security - we will look at how businesses can secure their mobile fleets, the repercussions of not doing so, and what’s available now and in the future on handsets and as systems to enable these processes to work.

How To Sell Accessories – we will look at the value that accessories add to the mobile sale, what the latest and greatest trends are and why, and what’s coming up in the future.

Review Of Comms Business Awards!

August:

Cover story - ?

Branding on the mobile – operators and big dealers that sell B2B applications perspectives, why it’s important, what’s going on, how it works

How to sell – Mobile broadband

September:

Cover story - ?

Gaming – what it means for mobile, how it’s affecting the construction of devices, money to be made for dealers, where it’s going

How to sell – managed services

September:

Cover story - ?

Gaming – what it means for mobile, how it’s affecting the construction of devices, money to be made for dealers, where it’s going

How to sell – managed services

Oct:

Cover story - ?

Inside the new mobile platforms – looking at Android, Palm’s new operating system, and Symbian Foundation – what they do and why

How to sell – in B2B verticals

Preview – Convergence Summit South and Comms Business 10th Birthday

Nov:

Cover story - ?

What is the ideal dealer manager? Who are the best, what makes them so good at what they do, and what is the ideal dealer manager?

How to sell – fixed line

Review – Convergence Summit South

Dec:

Cover story - ?

Review of the year and looking ahead to 2010

How to sell – unified communications

2010

Jan:

Cover story - ?

Mobile payments and NFC – what’s available today and what’s coming, why this area is gaining in popularity and how it works

How to sell – accessories

Feb:

Cover story - ?

Social networking – how social networking has shaped the world of mobile usage over the past 12 months and where it’s going

How to sell – Your business. Mergers and acquisitions

March:

Cover story - ?

Mobile advertising and marketing - the situation today, what’s happening, new opportunities

How to sell – FMC

 
 
 
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