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Editorial Program

   

Because Mobile Business editorial team has many years experience working within the industry our features represent the topics that are currently of most interest to our readers.

Written by experts we cut through the hype and cover the real issues making Mobile Business a must read every month.

Below are details of the main features planned for the coming issues of Mobile Business. These represent only a fraction of the content of each issue but allow you to plan your PR and advertising activity at the most relevant times of the year.

To receive a monthly email from our Editor, Heaher Mclean informing you of coming features and requesting your contribution Click Here

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Features and How to sell  

2008

December:

Cover story - Vodafone

Review of the year!

How to sell - Disaster recovery for mobile fleets

2009

January:

Cover story - BrightPoint

Social networking – how it’s moving onto the mobile, is it working out, what other areas is it linking with and why/how – LBS and advertising etc

How to sell - Mobile and services into small companies

February:

Cover story - Orange

Preview in depth of Mobile World Congress, looking at key operators and manufacturers

How to sell - Telematics

March:

Cover story - ?

Marketing and the role of mobile advertising – the situation, what’s happening, new opportunities – geo-targeted mobile, SMS and how not to irritate consumers

Review of Mobile World Congress

How to sell – Mobile business applications

April:

Cover story - ?

4G – LTE, HSDPA, Edge, where it’s going, what will be possible for consumers and businesses using these fatter mobile pipes, do we really need it?

How to sell – Location based services

May:

Cover story - ?

Mobile TV – what is going on here exactly, what technologies are being used or will be used before we get as far as DVB-H

How to sell - ?

June:

Cover story - ?

Green companies – we look at handset manufacturers, disties and large dealers to see how these companies are going green

How to sell - ?

July:

Cover story - ?

Security – lost and found, how to manage a fleet of mobile phones, what operators can do to make it work for businesses

How to sell - ?

August:

Cover story - ?

Branding on the mobile – operators and big dealers that sell B2B applications perspectives, why it’s important, what’s going on, how it works

How to sell - ?

September:

Cover story - ?

Gaming – what it means for mobile, how it’s affecting the construction of devices, money to be made for dealers, where it’s going

How to sell - ?

 
 
 
 
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